Paper Game is an innovation puzzle which has the capacity to stick-to-the-mind.  I t is the product of an innovative ad concept with the following premise.

1. That the first market takes place in the mind.

2. That the mind can form, generate and store idea(s).

3. That Paper Game as an innovative ad concept and tool, has the capacity to activate the mind to generate and form idea(s).  It associates idea and product, combining them into one single, powerful picture catchy to the eyes.

4. Since, the product is associated with idea(s), it is easy for the mind to memorize the product, thus driving the mind to accept it and make the "first buy". Truly, an innovative ad concept.

This is how The Pythagorean Secret  C O D E  become Paper Game.

The above puzzle is interpreted this way:  First, think of an Irish word which means, "whistle"in English.  After capturing the word in your mind, write it down in a piece of paper.  Using your imagination, DRAW each letter of the answer printed in your thought like Coke bottles.  Count the number of Coke bottles on each letter with reference to the answer.  If it match, you got the correct answer.

Answer:  F E A D

Reading the above puzzle regularly will eventually open-up the visual-spatial, verbal-linguistic intelligence sides of the brain.

This puzzle is formulated as: Move N Coke bottles to form M word.