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Consumers understand that IP is the key to innovation

Consumers understand that IP is the key to innovation

Submitted by eTISC on

A very interesting article by Don Rosenberg, Executive Vice President and General Counsel, Qualcomm Incorporated on what drives innovation. Don Rosenberg also refers to a recent global poll published in TIME magazine entitled "The Spark of Invention".

Here's Don's article:

http://www.wipo.int/wipo_magazine/en/2014/06/article_0002.html

For the full TIME magazine/Qualcomm pool results please go here:

https://www.qualcomm.com/#/invention-poll

eTISC news blog "The Spark of Invention"

http://etisc.wipo.org/profiles/blogs/the-spark-of-invention